Is local business marketing going to be a dead market? with a growing focus on scaling your business to go national or international what does that mean for local business guys. Actually, at a time when everybody else seems to be focusing on a national and international level, it seems like there’s a lot of opportunities for local business guys.
In this post, I am going to give you the five marketing strategy which is specially designed for local businesses let’s go
hey, everybody, this is a new point, and welcome to Story macha, if you’re new here and you’re looking for practical and tactical ways to grow your business then please make sure to subscribe to the newsletter so you don’t miss a thing,. Now before we start the five marketing strategies for local business it’s important for you and I to have the right mindset having the right mindset is key for making those five strategies work
so what is the mindset strategies that you need to have to make those strategies work to be both persistent and patient a truth being successful is not that hard it takes a lot of continuous focus and going in the right direction and remember the truth that overnight success in business takes about 10 to 15 years but any strategy takes time trial and error so if any of those strategies don’t work for you with in the first week remember to be patient it will just take a little bit of dedication persistence and patience
Number one strategy for local businesses is local SEO
with over 1.83 billion websites out there it is really getting tougher and more durable for local businesses to rank for easy keywords for their business however is SEO a complete waste of your time for local businesses completely not one strategy that’s still super effective is that the local SEO, therefore, what does that mean SEO is essentially performing on a keyword for a really specific geographic area
As an example “Digital marketing Agency in Hyderabad” instead of competing with several digital marketing agencies within Hyderabad for the word Digital Marketing Agency and Digital marketing local SEO focuses only on “Digital Marketing in Hyderabad” or Digital marketing experts in Hyderabad. truth be told if you are Digital Marketer in Hyderabad why do you care that someone finds your website in Delhi they never going to drive to your location, they need someone that is close to them, with Local SEO you’re going to get results where it counts in your backyard
2nd marketing strategy is local business development
It is a timeless marketing strategy by creating added value relationship with other local businesses you’re able to tap into a new customer base and expand your reach,
Example: Taking the example of the therapist what you’ll do is develop a relationship with all the local Fitness clubs in your place the fitness club is wherever where are possibly to harm their back or their neck what a stronger place for you to own your identity card or a flyer posted in each of the gyms of your local town and you can reciprocate with the gym by having their flyer offering a 15% discount to all your therapist customer base. basically, it’s a win.
3rd marketing strategy is localized focus Facebook Ads
Facebook Ads is an extremely effective way to market your products and services because of the local geographical targeting option, which is amazing. in fact, you can even target people by their zip code and then you can refine that by age group and behavior. the kind of money they make. this is especially useful for businesses. Example: Targeting to tourists, if someone is out of town Facebook knows where they are that’s because we all have GPS tracking devices on our phone and well Facebook knows where you are remember you checked-in into a restaurant last night in Hyderabad, yeah Facebook knows that. now the great news for us is that folks in the city even for the weekend are able to see your ads.
4th marketing strategy is public speaking’s:
speaking at local events and native meetups could be a good way for you to determine your self as a leader in your community for your business think about the information you could share with the overall public. out there that may create a difference for them and so realize the local meetups are native Chambers of Commerce and supply your services to speak
you’d be surprised at how many organization are actually looking for local speakers and if you can find a relevant group in your area that shouldn’t stop you creating a local meetup in your air has never been easier than it is today.
In fact in 2021 I had the exact same problem trying to find a local meetup that would be interested to hear what I say so what did I do, Just create an own local meetup of any product or service group and get more members in that group and with very minimal effort what you to do is pay some amount and hold a monthly meeting, sometimes you don’t even speak at every single meetup you will see another speaker coming that’s pretty much it and this also connects you with the 5th Marketing strategy.
5th marketing strategy for local businesses is have a Facebook group:
making a local Facebook group with a shared interest in your industry is a great way to attract a whole bunch of people that may have not heard from you before. however, keep in mind that it’s really about the shared thoughts and values. It’s not a place to over-promote your services and products, if you do that it will fail just engage, communicate and connect with your group members.
Remember the golden rule with the Facebook group
- No self-promotion
- Don’t allow anyone from being rude to one another in the group, take him out of the group immediately.
you need to create a Facebook group where people feel safe to share knowledge and engage
If you follow these five tactics I guarantee you that your business is going to grow.
If you have any questions or comments you know where to put them right below